The “Keeper of Greatness” selected a timepiece that lived up to his name—the most complicated Rolex made, a 6062 Oyster with a triple calendar and a moon phase. In the collective memory, Rolex replica watches are associated with the high performers who wear them, thanks to the successful testimonial campaign initiated by Rolex in 1927, when Mercedes Gleitze swam for 10 hours in the English Channel to prove the hermetically sealed quality of her Rolex Oyster replica watches. Since then, generations of explorers, artists, and athletes have endorsed the brand, attesting to its excellent performance and precision. And while a non-conformist will, by definition, rebel against a universally desirable product to satisfy his free-thinking “uniqueness”, there is certainly at least one testimonee that will appeal on an emotional level, the key to getting under our skin and onto our wrist.

The timepiece has changed hands just once since then—in 2002, when it sold for $235,000, setting a then-record for the most expensive Rolex ever auctioned–and now Phillips will offer it for sale (along with some other rare Rolexes) in Geneva on May 13 and 14. Once again the watch is expected to set a record for a Rolex at auction, with a very conservative presale estimate of $1.5 million.

Rolex fake watches are equally associated with gold bracelets, and often yellow gold, which, while highly-coveted by many, may be perceived by some as ostentatious when used for a bracelet. Until that is, they understand that with the history of the replica Rolex Oyster, the choice of a metal bracelet in gold and /or steel was a necessity to replace the original leather ones that had little or no resistance to water. And since then, always in advance, Rolex has developed its own exclusive 18K yellow, white and Everose gold alloys – a privilege of having its own foundry since the early 2000s. These, along with the Rolesor combinations, and the patented elastomer Oysterflex bracelet introduced in 2015, are perfect for those who prefer a more discreet look.

This is “Rolex’s ultimate rarity in terms of complications,” says Paul Boutros, head of watches for the Americas at Phillips. “But it’s one of the most valuable timepieces ever produced, regardless of the brand.” Given its provenance, it will surely fetch an emperor’s ransom. And last but not least, simply have a good look at these beauties we are showing you here! The 2017 Rolex collection is gorgeous, and even for someone with normally reserved tastes, the Oyster Perpetual Yacht-Master 40 with a multicolour gem-set bezel is superb on the wrist.